creative, clear and actionable strategy
marketing strategy + consulting
do you want to better understand your customers and build a plan to reach them?
let's do it together.
HOW I CAN HELP
01
IN DEPTH
AUDIENCE UNDERSTANDING
Develop a clear understanding of your evolving audiences in today's rapidly changing environment.
02
STRATEGY
THAT IS CLEAR + ACTIONABLE
Define what you stand for and create a focused, actionable roadmap to connect with customers and meet your business goals.
03
WORKSHOP FACILITATION WITH A PURPOSE
Bring your team together to build alignment, develop a collective vision and discover ways to connect with your customers.
04
ONGOING PARTNERSHIP + CONSULTING
Add a new perspective to the conversation, uncover hidden challenges ahead and design smart solutions - when the need arises.
understand your customers, tell your story and grow your business.
TOGETHER WE WILL:
Find clarity in complex business challenges - identify the root problem and design a solution to tackle the challenge
Understand your ideal customer - and build long term relationships instead of only a short term sale
Launch a new product or campaign that is bold, memorable and connected
Develop your unique storylines - and tell your story in the right place to attract the right customer
Reengage your existing customers
Build alignment with your team and create a clear, actionable path forward
DISCOVER
We will develop a deep understanding of the market, audience and your brand through workshopping and research.
MY PROCESS
ALIGN
Together, build a shared understanding of our learnings from Discovery and collaborate on our path forward.
BUILD
Next, design an audience-driven strategic plan with a continued focus on creating solutions for your business.
REFINE
It isn't over. We will continue to learn from our audiences and continually evolve based on new learnings.
ABOUT ME
During 15+ years of in-house and agency experience, I witnessed brands working to build authentic connections without the tools to truly listen. Complex strategies were created without a clear path forward and with an assumed understanding of what customers really needed. I decided to dedicate my work to discovery—of people and creative ideas—and developing actionable strategies that focus on connecting the two.
An artist, creator and passionate problem solver at heart - I have always been attracted to understanding people and what matters the most to those around us. I am dedicated to giving more than I take - I value creativity, honesty, and community above all else.
lynze shuman | owner + consultant
"Lynze knows her craft. She has a subtle, even gentle, leadership style that not only delivers results, but brings the entire team and audience along with her."
Tony Fonze, Chief Innovation Officer, Health Current
LET'S CONNECT
Let's schedule time to discuss your needs and see where I can help.