strategy and consulting services
how I can help
I am passionate about upfront discovery and identifying the right problem to solve
Resulting in meaningful strategies with measurable impact
WHERE I ADD VALUE
01
AUDIENCE UNDERSTANDING
Developing a clear understanding of your customers in an ever-changing market is the first (and most important) step to building a connection between your business and the people who need what you have to offer. Based on your business needs, this can include lean research and workshop sessions or evolve into deeper primary research.
This can include:
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Market research
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Audience research
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Segmentation studies
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Mindshare analysis
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Digital audits
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Persona development
02
MARKETING + BRAND STRATEGY
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Creating an effective strategy requires first working together to identify the root problem to solve and then building a clear path forward. Too many strategies go idle due to overwhelming complexity. The same is true when developing bold and memorable campaigns to ensure the approach meets the needs of your audience.
​This can include:
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Brand strategy
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Go-to-Market strategy
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Marketing roadmap
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Campaign development
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Content + messaging strategy
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Channel strategy
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Customer Journey development
03
WORKSHOP FACILITATION
Workshops are one of the most effective ways to bring your team together and build a collective vision. Workshopping is "how" we uncover hidden gems in discovery, but it can also be "what" we accomplish together. After goal alignment, we can design the perfect workshop for your team. With years of experience as a facilitator, I have seen workshops inspire, reengage and change the energy behind an initiative - all while giving your team a voice.
​This can include:
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Alignment Workshop
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Vision and Values Workshop
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Persona Workshop
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Creative Ideation Workshop
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Custom Workshop design, development and faciliation
04
CONSULTING RETAINER
I believe that the value of a consultant is not being an expert in your industry, but the value is in a consultant's unique perspective. Many times it is hard to uncover clarity in your purpose from the inside, and an outside perspective brings a new solution to the table. An ongoing retainer allows for you to invite in a different perspective, exactly when you need it the most.
​This can include:
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Weekly/monthly involvement in strategic planning meetings
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Review and feedback on tactical execution
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Multi-agency or partner oversight
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Ongoing strategic support on an ad hoc basis
Looking for something else?
Let's chat to see where I can help.
LET'S CONNECT
Let's schedule time to discuss your needs and see where I can help.
Or send me a note.